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Editor's Blog Pick

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Thursday, 03 April 2014 12:44

Nobody Does Denim Like, Well, NOBODY

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Jean shopping for me is up there with cleaning the grout in the bathroom, doing my taxes and trying to remember where you put your phone for the 17th time that day. Not. That. Awesome. BUT is that about to change? Are Melbourne denim brand NOBODY about to BLOW MY MIND? 

I think they just might. 

P5853-CULT-SKINNY-CHROMA

NOBODY's 'Skinny Jean' with the revolutionary Chroma finish. This model is actually a size 16* - see amazing right?

This cult brand has already wrapped itself around the asses of Miranda Kerr, Rhianna and Heidi Klum, but if that isn't enough to spark your interest their new Chroma finish just might. NOBODY is the first Australian brand to introduce the revolutionary denim finish to their wares, and why wouldn't they? Chroma is a fancy schmancy new denim technology that gives the appearance of the wearer being two sizes smaller. TWO SIZES SMALLER? Yes. Two. Sizes. Smaller. So if you're a 10 you might just pass as being a 6. And if you're a 6, you will probably dissapear so make sure you're wearing some noisey jewellery so your mates can find you. 

The collection isn't all dissapearing act jeans though. Personally I have my eyeballs firmly set on these straight leg beauties with the raw hem, these delicious blue jeans and that wear-everyday denim skirt.

P5826-BEAU-JEAN-SOLAR

P5860-BEAU-JEAN-GUILD

SK5858-MINARET-SKIRT-GUILD

*I'm lying. 

What do you think? Keen to try these magical shrinking jeans? 

 

Alex Thompson

Alex is theEDIT’s resident fashion guru. Need to know if you can wear spots with florals? Want to know what a gillet is? Alex has the answers. And then some.

2 comments

  • Comment Link Alex, Editor Tuesday, 29 April 2014 13:02 posted by Alex, Editor

    Hi Steve,

    Thanks for your comment. You'll see with a sneaky Asterix that I acknowledge that my reference to this model being a size 16 is completely ridiculous. As with most things I post this content has a heady dose of sarcasm.

    Have a lovely day,
    Alex

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  • Comment Link Steve Friday, 25 April 2014 18:59 posted by Steve

    Are you serious?! Do you truly believe your readers are that stupid? Is the girl featured in your article a size 16?! Please. You insult your readers intelligence. In other industries claims of product consumption, use, or in this case, wearing, improving your appearance or performance are banned; it appears in fashion any two-bit denim laundry can claim whatever they like and it will make the press.
    NOBODY - just develop great washes without making ridiculous claims. REPORTER - do your research, and don't treat your readers as idiots.

    Report

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