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Editor's Blog Pick


Wednesday, 09 April 2014 11:57

Sephora To Open In Australia

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It seems the success of international brands like Zara, Topshop and recently H&M have inspired Sephora to hightail it to our shores. And not a moment too soon. 

It always boggled my mind the ridiculous amount us Aussie's are charged for things that in the US, are cheap as chips (and not even the fancy chips, I'm talking Ma and Pa type chip shop prices). Like many of my friends, whenever I set off to America I'd be weighed down with a hefty list from family and friends of cosmetics they wanted me to bag them at a fraction of the cost of shopping them at home, and Sephora was always my first point of call.

Now, the world's largest beauty retailer is sitting up and taking notice of the valuable Australian market and is tossing up with departments store to stike a deal or going it alone. With such a strong brand awareness and financial backing from LVMH Luxury Group, you'd think they'd be mad not to set up shop independantly and cash in on the 1.8million dollar Australian beauty market that David Jones and Myer have had a stranglehold on for decades.

I personally love shopping in Sephora, and I'm not even a real beauty product lover, but there is something about being able to dab your greedy mits in pots of eyeshadow, spritz yourself with a bucketload of different purfumes until you smell far worse than when you started and walk out with a $400 receipt despite having going it just to pick up some cotton wool balls. Plus, the customer service is bloody incredible. 

Until the stores are fitted out and you can cruise the aisles shopping for some more NARS 'Orgasm' enjoy a little online shopping would ya? 

Alex Thompson

Alex is theEDIT’s resident fashion guru. Need to know if you can wear spots with florals? Want to know what a gillet is? Alex has the answers. And then some.

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