As children of the '90s, we'll forever have a soft spot for Doc Martens, hyper-colour t-shirts and Kurt Cobain. Scrunchies however, not so much. But with a '90s revival on the cards for 2013, the duo behind My Crazy Scrunchie, Laura Fraser and Eu Simo Grijalbo, have got a head start on the trend, calling on a few favours from their high profile friends, Cara Delevingne and Suki Waterhouse to plug their range of hand-made scrunchies.
And here's their Western-style flick, complete with flying cotton scrunchies, to prove it.
What do you think? Sold? Not sold?
In other news, Hillary Clinton must be over the moon, right?
PS Did you know Cara D was named 'model of the year' at the British Fashion Awards this month?