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Wednesday, 13 June 2012 14:17

Harvey Nichols 'Contain Your Excitement' Ads: Gross or Edgy?

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I had to double, no, triple take this Harvey Nichols ad when it arrived in my inbox. At first glance I thought...is that? Really? Can it be? Oh, shit...it is.

Yep, Harvey Nichols' latest campaign to promote their #containyourself sale features models who have ‘wet themselves’ with excitement over the savings that are sure to be had.

The campaign comes in a handy his and hers versions, showing that incotenance doesn't discriminate. 

Harvey Nichols Contain Yourself

Harvey Nichols Contain Yourself

In the UK? Head over here to find a location where you can wet yourself also...

What do you think? Excellent advertising (hey we’re talking about it) or just plain gross?

Alex Thompson

Alex is theEDIT’s resident fashion guru. Need to know if you can wear spots with florals? Want to know what a gillet is? Alex has the answers. And then some.

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