I had to double, no, triple take this Harvey Nichols ad when it arrived in my inbox. At first glance I thought...is that? Really? Can it be? Oh, shit...it is.
Yep, Harvey Nichols' latest campaign to promote their #containyourself sale features models who have ‘wet themselves’ with excitement over the savings that are sure to be had.
The campaign comes in a handy his and hers versions, showing that incotenance doesn't discriminate.
In the UK? Head over here to find a location where you can wet yourself also...
What do you think? Excellent advertising (hey we’re talking about it) or just plain gross?